Aradia's Hand
  • Home
  • About
    • Sacred Creation
  • Shop
    • By Use >
      • Newly Arrived!
      • Accessories
      • Decor
      • Jewelry
      • Kids
      • Wedding
      • Ariadne's Threads
      • Ariadne's Threads (Ravelry Store)
    • By Theme >
      • Adorning Beauty
      • Chakra Wellness
      • Crystal Curiousity
      • Divine Spirit
      • Elemental Energy
      • Ever After
      • Gothic Delight
      • Hooked Up
      • In Stitches
      • Literary Madness
      • Perfectly Pigmented
      • Signature Series
      • Starry Guidance
      • Sticks n String
      • Tribal Fusion
      • Utterly Lovely
      • Wee Ones
    • Custom Order Inquiry
  • Blog
  • Portfolio
    • Accessories Gallery
    • Decor Gallery
    • Jewelry Gallery
    • Adorning Beauty Gallery
    • Chakra Wellness Gallery
    • Crystal Curiousity Gallery
    • Divine Spirit Gallery
    • Elemental Energy Gallery
    • Gothic Delight Gallery
    • Hooked Up Gallery
    • In Stitches Gallery
    • Literary Madness Gallery
    • Perfectly Pigmented Gallery
    • Starry Guidance Gallery
    • Sticks n String Gallery
    • Utterly Lovely Gallery
    • Wee Ones Gallery
  • Contact

Aradia's Eye: When In Doubt, Wear it Out!

11/30/2013

0 Comments

 
Picture
Queen of Hearts ~ Vintage Button Necklace
This is a special post all about selling and marketing your art brought to you via Aradia's Eye, my creative breakout coaching business!
Recently I had the pleasure of reading Laura's input on other ways to sell your work.  Of course at the end I had to chime in and in the comments she replied asking me for tips...

Originally I had started to type up a comment, but it started getting lengthy and I opted to share it via a blog post instead, so here goes...

Marketing your work can take many forms but for those of us who make wearables, one of the simplest and underused is that of the "personal billboard".  If you make stunning jewelry or beautiful wraps why not have a walking, talking billboard?!

But it's not that simple.  Like the real life billboards we see driving down the highway you always want your presentation to be clean, nice, and most of all relevant.  Here are my quick & dirty tips to really selling it!

  1. *Know your ideal customer!  As a business coach I can't say this enough and I know my colleagues agree.  Knowing WHO you are selling to is the keystone to selling.  And it's not just about basic demographics, you want to consider other psychosocial data too (like their sense of style, places they might frequent wearing your work, etc).  Otherwise you're flapping your gums to people who don't care.
  2. *It's all about presentation!  We have to face it, our visual sense is the one we most fervently rely on.  Short of certain circumstances it's the first to get used and can make the most marked impression.  This means that you must look the part if you're going to model your work.  And if you don't, no worries find someone who does and send them off adorned in your art (especially to a social gathering or other event!)
  3. *Confidence is Key baby! If you know your art, you have to be able to work it!  There's nothing worse than asking someone about what they do and getting a stammering, unclear answer.  Take a page from Nikki Elledge Brown, communication stylist and develop your one sentence as an opening for just such occasions.

Knowing and making your art is just one part of the marketing puzzle.  You also have to have a bit of savvy and a whole lotta clarity about your message beyond just the visual (or tactile) sense!

Need other tips on selling your art?  Want to breakout into you creative business with a concrete plan?  Join my Creative Coaching newsletter for more tips and a soon to be released ebook on the Essentials of Your Creative Business!

Thanks for tuning in to this special post!  If you're new to the blog make sure you follow me on Bloglovin' and join me for real time updates on social media with the buttons below!  For more like this and special messages I only share with my fans, join my newsletter today!

Related Reading...
Picture
November Tutorial: VA Blog Formatting Training
Picture
WUW?: Why Did I Start My Business?
Picture
May Service Review: The "B Word" with Laura C. George
Follow on Bloglovin
Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Patron!
    Picture
Picture
Connect with me on all your networks!
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

Archives

June 2019
December 2018
January 2018
March 2017
February 2017
December 2016
June 2016
May 2016
March 2016
July 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
July 2014
June 2014
April 2014
March 2014
February 2014
January 2014
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
May 2011

Powered by Create your own unique website with customizable templates.