As an artist it's easy to see your work in a gallery or hanging on someone's wall, even as it sits on the easel. But for those like me where the art takes on a less conventional form in the form of basic home decor and wearables, considering personality of your market is even more important. Art communicates feeling, its the means of expression by which the artist shares an emotion they wish to convey.
In a conversation with friend and fellow creative Zoe Goode I expressed the imagery I had in mind and how I came to it. She replied with these words which move me even now:
I think it is different with art than business in general. We're not so much solving a pain problem, its more a desire for beauty that we're fulfilling and maybe the problem is our idea client might not be able to directly verbalise and communicate that desire until they are captured by our work and feel it well up in them.
As the conversation continued on, our fearless leader, Laura C. George added this which I also found greatly inspiring:
I think people are worried about sounding superficial when they say they want to be beautiful. But there is something wonderful and magical in our world about beauty. What a magnificent place we live that things can be so beautiful and reach our souls so deeply. There's nothing wrong with wanting to wear beautiful things or look beautiful yourself. You just want to be a part of all that soulfulness that happens when someone sees something beautiful.
Thanks for tuning in! I'd love to hear your thoughts about target markets below! How do you feel about the old model versus the new one? Will this make you rethink your target audience now? What else might you add? If this is your first time stopping by the blog be sure to sign up for the newsletter so you can hear that exclusive behind-the-scenes conversation I don't put out there and drop by social media to connect with me in real time!