Source Credit: Every Stock Photo
In the last year as I've sought to greatly restructure my business I've learned a great many things. When I started my business years before I had to operate on a much more limited mindset. It was a very structural view and it was the greater majority of the teachings of the time. One thing I didn't particular like was "target market" definition. Older definings of this focus on very technical data, which while perfectly relevant and valid are horridly boring. It's like cutting out a cardboard cut out of a person. The likeness may be there but its rather flat and it needs more support then just basic facts, it needs personality.
As an artist it's easy to see your work in a gallery or hanging on someone's wall, even as it sits on the easel. But for those like me where the art takes on a less conventional form in the form of basic home decor and wearables, considering personality of your market is even more important. Art communicates feeling, its the means of expression by which the artist shares an emotion they wish to convey.
As an artist it's easy to see your work in a gallery or hanging on someone's wall, even as it sits on the easel. But for those like me where the art takes on a less conventional form in the form of basic home decor and wearables, considering personality of your market is even more important. Art communicates feeling, its the means of expression by which the artist shares an emotion they wish to convey.
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